Our Brand

Hello Vara was born from a simple yet powerful realization—if we protect our skin from the sun, why aren’t we doing the same for our hair and scalp?

It started as a conversation between friends sharing personal frustrations about scalp burns, damaged hair, and the lack of effective solutions on the market. We realized this wasn’t just an inconvenience—it was a serious gap that has been overlooked for far too long.

At Hello Vara, we’re redefining what it means to care for your hair. Protecting your hair and scalp from UV rays isn’t optional, it’s essential. Just as you wouldn’t step into the sun without sunscreen on your skin, it’s time to give your hair and scalp the care and protection they deserve.

We believe in

Education

We’re dedicated to educating consumers on the importance of prioritizing sun protection for their hair, head, and scalp.

Inclusivity

We believe everyone deserves healthy hair and scalps, which is why our products are thoughtfully formulatd to meet the needs of all hair types, textures, and colors.

Sciece-Backed Ingredients

We only use clean, 100% vegan ingredients that are clinically supported. This means our products are effective and safe for you, your loved ones, and the planet.

Meet the team

  • Caitlyn Spirk

    CO-FOUNDER & CEO

    Caitlyn is a branding and marketing expert with experience elevating brand awareness and executing impactful strategies for businesses of all sizes. Her talents in identifying market opportunities and turning ideas into reality drives her creative vision.

  • Hailey Gordon

    CO-FOUNDER & COO

    Hailey brings years of experience in beauty education, specializing in translating complex product details into clear, compelling content for consumers. Her passion lies in educating consumers and crafting engaging product stories.

  • Jasmine Lai

    HEAD OF BRAND MARKETING

    Jasmine has a strong track record of creating impactful marketing strategies for leading brands like Biossance, Cruise, and Meta. She excels in brand storytelling, content strategy, and building authentic consumer connections, delivering results through creativity and data-driven insights.