Hello Vara

No Shade, Just Protection

The first hair care brand

dedicated to sun protection.

We are a hair care brand born under the sun, committed to protecting your head, hair, and scalp from UV damage.

Inspired by the connection between health and beauty, we are reimagning everyday hair products to include SPF and UV filters to help you achieve strong, healthy hair. We believe sun protection belongs in hair care and we're here to make it an essential, efforless part of your daily hair maintenance.

Behind The Name

Hello Vara [VERH-uh] is a tribute to the heart of our formulations: aloe vera.

Aloe vera is celebrated for its natural ability to protect, nourish, and heal. Known for soothing sunburns and restoring skin, aloe vera is also a powerhouse of hydration and healing for hair.

  • "Being an avid sunscreen user I cannot wait to get my hands on a hair product that also has SPF in it. I can't wait to kiss hairline sunburns GOODBYE!"

    Future Buyer

  • "As someone who spends all their free time outdoors I'm so over hats being my only option if I want to protect my scalp! Hair products with SPF is SUCH a game changer!"

    Future Buyer

  • "I never thought of how helpful this would be while being out in the sun. This product would be beneficial for my entire family, children included!"

    Future Buyer

  • "I've been looking for products like this forever. It's 2025. Where has this been?"

    Future Buyer